A Fresh Chapter in Wellness: Pravek Launched Pravek Naturals at AAHAR 2026
New Delhi, India - The 40th Edition of AAHAR- The International Food & Hospitality Fair, was held at Bharat Mandapam (New Delhi), from March 10-14, 2026.
Pravek Kalp, a renowned Ayurvedic medicine company, introduced its new brand along with featured products at the fair. The company marked the grand launch of “Pravek Naturals,” showcasing its brand-new, premium-quality cold pressed oils: 1L and 5L variants of Yellow Mustard Oil and Black Mustard Oil, along with Pure Coconut Oil in 250ml and 500ml packs.
The products’ purity, aroma, authenticity and clear health benefits drew a positive response from numerous visitors, including walk-in customers, distributors and exporters. Encouragingly, the audience’s interest and curiosity to try Pravek Naturals cold pressed oils resulted in on-the-spot sales as well.
To enhance the visual appeal of the products, the cold pressed oils were beautifully displayed with fresh flowers and real mustard stems featuring both black and yellow mustard plants. This presentation encouraged visitors to witness the variety of mustard and stop, admire and engage with the products.
In addition, Pravek’s display of its legacy Ayurvedic products such as its range of premium quality medicated oils, Rajatprash and Pravek-T, highlighted the company’s 30+ years journey as a trusted manufacturer of oils, medicines and herbal products. The company now proudly enters the FMCG sector with its range of organic cold pressed oils.
Pravek also introduced an attractive offering, “The Cold Pressed Trio,” allowing customers to sample the products. Another major highlight was Raw Material Display. As Pravek Naturals’ mustard seeds are Sortex cleaned before extraction, this display demonstrated the pristine mustard seeds that go into the final oils, assuring visitors that the highest quality standards are being maintained by the brand sparking strong interest among them.
Additionally, a Recipe Book, featuring nine recipes relevant to every Pravek Naturals cold pressed oil, enhance engagement at the stall.
Overall, the official rollout of Pravek Naturals at the AAHAR 2026 fair was a successful launch that attracted a lot of attention and turned countless heads toward the stall.
